“What’s in a name? That which we call a rose. By any other name would smell as sweet.” No doubt that this is true but these days I am discovering the effect that a ‘name’ can have on you.
Very often the first piece of information we have about something or someone is derived from its name. We tend to form judgements very quickly so that the first bit of information, the name, is important. It can lean you in a positive direction or a negative direction. And those first bits of information can set the stage for future interactions.
So why am I “waxing eloquent” about names? In my retirement I have undertaken, along with friends, the development of a small business venture. As a group we call ourselves, Cranstetler Crafts but each of us have our own individual selling space and inventories and individual event names. I recently decided to change mine to Arvey’s Creations.
As I have begun the ‘branding’ process I began to notice the effect that the name change was having on me. I found that I am drawn more to the process of creating and what I am creating rather than crafting something that I believe might sell. While I always care about the quality of a piece I am finding that quality seems to have taken on increasing importance. In the past I felt more driven to get things done and tended to overlook very minor defects. But I find that I am not comfortable doing that any longer. I believe that it is because it bears my name which indicates that it is my creation. I want to be able to take pride in each and every item that I create.
Scripture reminds us that, “A good name is more desirable than great riches.” (Proverbs 22:1) At the end of the day my reputation for quality work is more important than the number of sales that I can generate. And I agree with Rachel Ingber when she says, “A name represents identity, a deep feeling and holds tremendous significance for its owner.”